Aurora, CO
May 2017- October 2017 |
Marketing Coordinator Responsibilities
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Branded imagery |
Below are two examples of images I staged, photographed, and edited/retouched/enhanced for use on our Instagram page and website.
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Other brand images |
These are more images I staged, photographed, and edited/retouched/enhanced for promotional use. Models were my friends and coworkers. Many of the images were conceived and staged in a makeshift studio in our offices or in various locations around downtown Denver.
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Instagram Story Graphics
Hey Honey Did You Know bee facts
- Created for publishing via Instagram and Snapchat stories for Honey Bee Awareness
- I designed each using Adobe Spark
- For the backgrounds, I used stock imagery relating to honey and bees
- For the copy, I researched and collected bee facts from different sites
Fall Quotes
- Created for publishing via Instagram
- I photographed the background images in downtown Denver using a Canon Rebel with an 18-55mm lens
- I edited, enhanced, and retouched the photos in Photoshop
- I added text and designed each using Adobe Spark
- For the copy, I looked up famous quotes relating to fall and fashion
Blogger of the month
- We regularly promoted our Blogger of the Month and product giveaways to our audience on Instagram.
- Created for publishing in our Instagram story
- Used Adobe Photoshop, Adobe Spark
Promotional materials
Hey Honey | No Place For Hate Campaign
This campaign, which ran on Instagram, Facebook, and Twitter for two days starting on National Give Something Away Day, offered our customers a chance to donate to the Anti-Defamation League by buying our Boost It Up Moisturizer. 100% of the $1,300+ profits generated went to benefit ADL's No Place for Hate Initiative in schools.
Our marketing team generated the idea. I created the imagery using Photoshop and published the following posts.
This campaign, which ran on Instagram, Facebook, and Twitter for two days starting on National Give Something Away Day, offered our customers a chance to donate to the Anti-Defamation League by buying our Boost It Up Moisturizer. 100% of the $1,300+ profits generated went to benefit ADL's No Place for Hate Initiative in schools.
Our marketing team generated the idea. I created the imagery using Photoshop and published the following posts.
Video
"Multi-Masking" Tutorial Video
- Below is a tutorial video I produced to show customers how to combine some of our products into their beauty routine.
- This was a single camera shoot, so I had to film b-roll separately.
- I made two different cuts of this video to meet the specific dimensions, time limits, and style of Instagram and Facebook.
- Filmed on Canon EOS Rebel T5, edited using Adobe Premiere and After Effects.
- I also wrote the copy and video descriptions when these videos were published on Youtube, Facebook, and Instagram.
FACEBOOK CUT
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INSTAGRAM CUT
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"Morning Routine" Tutorial Video
- Below is a tutorial video I produced to show customers how to combine some of our products into their morning beauty routine.
- This was a single camera shoot, so I had to film b-roll separately.
- I made two different cuts of this video to meet the specific dimensions, time limits, and style of Instagram and Facebook.
- Filmed on Canon EOS Rebel T5, edited using Adobe Premiere and After Effects.
- I also wrote the copy and video descriptions when these videos were published on Youtube, Facebook, and Instagram.
FACEBOOK CUT
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INSTAGRAM CUT
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